Commentary to follow...
Johnson Products
Co. launches 'No Excuse, Stop the Abuse' campaign
Johnson Products Company (JPC) a formidable force in the personal care industry, has unveiled an aggressive initiative to help an advocacy organization in Chicago combat domestic violence against women. The centerpiece of the "No Excuse! STOP the ABUSE!" initiative is the installation of a unique, first-of-its-kind Gentle Treatment Beauty Center within Family Rescue's Ridgeland Housing & Day Care facility. Johnson Products Company's launching of the "No Excuse! STOP the ABUSE!" initiative is in recognition of October as Domestic Violence Awareness Month.
In addition to the Gentle Treatment Beauty Center, the "No Excuse! STOP the ABUSE!" initiative is comprised of other components including: a four-year $20,000 financial commitment to help fund Family Rescue programs and operations (Johnson Products Company will distribute the funds in annual installments of $5,000); an on-line donation portal and a month-long promotion currently running in select Sally Beauty Supply stores.
The comprehensive effort was announced during a press conference hosted by Johnson Products Company at the Family Rescue Housing complex. Family Rescue is an organization that provides counseling, emergency shelter, safe housing, legal advocacy and comprehensive support services for victims of domestic abuse.
READ HERE FOR MORE
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Johnson Products Company (JPC) a formidable force in the personal care industry, has unveiled an aggressive initiative to help an advocacy organization in Chicago combat domestic violence against women. The centerpiece of the "No Excuse! STOP the ABUSE!" initiative is the installation of a unique, first-of-its-kind Gentle Treatment Beauty Center within Family Rescue's Ridgeland Housing & Day Care facility. Johnson Products Company's launching of the "No Excuse! STOP the ABUSE!" initiative is in recognition of October as Domestic Violence Awareness Month.
In addition to the Gentle Treatment Beauty Center, the "No Excuse! STOP the ABUSE!" initiative is comprised of other components including: a four-year $20,000 financial commitment to help fund Family Rescue programs and operations (Johnson Products Company will distribute the funds in annual installments of $5,000); an on-line donation portal and a month-long promotion currently running in select Sally Beauty Supply stores.
The comprehensive effort was announced during a press conference hosted by Johnson Products Company at the Family Rescue Housing complex. Family Rescue is an organization that provides counseling, emergency shelter, safe housing, legal advocacy and comprehensive support services for victims of domestic abuse.
READ HERE FOR MORE
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Well,
I'm guessing that JPC means well by this, but when a multimillion
dollar conglomerate gives $20,000 to a cause, my visceral reaction is:
BS.
I mean $20K? That's not even enough to hire an employee. Or throw a good sized corporate party. Twenty-grand? You can get twenty grand at most good sized churches' Sunday offerings.
$20 grand... We don't believe you, you need more paper.
And what's this about launching in October? Talk about perpetuating the stereotype. This might be the worse case of CPT I've seen in, forever. I mean, JPC isn't just late, they're a month late. October is Domestic Abuse Month, so what does JOC do?
Launch their program at the end of the month.
Hey, Johnson Products: While you're at it, see if you can get Chris Brown to work on some promo spots.
BS.
I mean $20K? That's not even enough to hire an employee. Or throw a good sized corporate party. Twenty-grand? You can get twenty grand at most good sized churches' Sunday offerings.
$20 grand... We don't believe you, you need more paper.
And what's this about launching in October? Talk about perpetuating the stereotype. This might be the worse case of CPT I've seen in, forever. I mean, JPC isn't just late, they're a month late. October is Domestic Abuse Month, so what does JOC do?
Launch their program at the end of the month.
Hey, Johnson Products: While you're at it, see if you can get Chris Brown to work on some promo spots.
